The Shop That Nearly Wasn’t
Project type
Festival
Industry
Food and Drink
Project Link
Link here
Year
2025
About the project
The Brief
(Placeholder copy) Create a narrative-led campaign that would resonate with public audiences and media, capturing a defining moment and translating it into a story that could travel across channels and platforms.
The approach
(Placeholder copy) ETC shaped the core narrative, hooks and proof points into a clear story arc, then built a media and content plan designed for pick-up and shareability. We supported the campaign rollout with a focused outreach plan and a content suite built for press, social and partner amplification.
The results
(Placeholder copy) Increased visibility beyond the core audience, stronger engagement around the central story angle, and a clear campaign narrative suitable for awards, PR follow-on and future programming.
