About Us

Specialists in experiences, built with strategy and delivered with care

ETC is a multi-award winning communications and events agency, specialising in Event Management, Tourism and Hospitality Development, and strategic communications. We help brands, destinations and events connect, engage and grow through work that drives demand and strengthens reputation.

We work with Ireland’s leading festivals, attractions, destinations, hospitality brands, cultural organisations and public sector bodies.

Our Vision

To be Ireland’s most impactful agency for festivals, events, hospitality, tourism and culture, shaping experiences that connect people, celebrate places and leave a lasting impression.

Our Mission

To elevate partners through innovative communications and standout delivery, shaping stories that build enduring reputations, nurturing an inclusive workplace and giving back, locally.

Our Story

Ten years of shaping moments that move people

Celebrating 10 years, ETC was founded by Niamh Murphy, built from a deep passion for tourism, hospitality and events. She saw a clear opportunity to specialise in experience-led sectors, where storytelling and delivery matter equally.

Today, ETC is powered by a dynamic team of communications and events experts, chosen for strategic thinking, collaborative delivery and meticulous standards. We immerse ourselves in our clients’ world, anticipate what’s needed, and operate as a true extension of their team, turning ideas into experiences, and experiences into stories that resonate and get seen.

10+ Years

Specialist experience across tourism, hospitality, events and culture.

Award Winning

Recognised for campaigns and delivery that hold very high standards.

Sector Specialists

Trusted by festivals, venues, destinations and public sector bodies.

Hands-On Team

Strategic thinking and calm execution, from brief, process to delivery.

Our impact

Impact you can see, in audiences and reputation

We help partners build momentum through communications that cut through and experiences that people remember. Whether we are launching a programme, promoting a destination, or producing a live event, we focus on clarity, tone and outcomes, with a deep respect for the communities and stories behind the work.

Careers

Our visionary team

Be a part of a dynamic workforce that’s shaping the future. Explore exciting opportunities, nurture your talents, and build a rewarding career with us.
Niamh Murphy
Niamh Murphy Managing Director
Róisin Kivlehan
Róisin Kivlehan Senior Communications Manager
Clair Phillips
Clair Phillips Senior Account Manager
Nicole Murphy
Nicole Murphy Senior Social Media & Events Executive
Tashya Perera
Tashya Perera Account Executive
Leadership

Meet our team

Our Values

Guiding principles in how we work

Collaboration

Collaboration

Working closely with clients and stakeholders for impact.

Inspiration

Inspiration

Fresh thinking that makes campaigns and events memorable.

Quality

Quality

High standards, sharp detail, and reliable delivery.

Inclusivity

Inclusivity

Championing representation, respect, and access in our work.

Passion

Passion

Energy, care, and commitment in every project.

Honesty and transparency

Honesty and transparency

Clear advice, open communication, and total integrity.

Sustainability

Sustainability

Responsible choices that reduce impact and waste.

Community

Community

Supporting places we serve through work and volunteering.

Our Process

Crafting success for every problem

01
Discovery

We start by understanding your goals, audiences, challenges and what success looks like, then agree the right scope and approach.

02
Strategy & creation

We shape the story, develop the plan, and build the campaign or event framework, with clear messaging and content that supports delivery.

03
Delivery & momentum

We execute with care and precision, then review performance and learnings to strengthen the next phase of growth.