About Us
Specialists in experiences, built with strategy and delivered with care
ETC is a multi-award winning communications and events agency, specialising in Event Management, Tourism and Hospitality Development, and strategic communications. We help brands, destinations and events connect, engage and grow through work that drives demand and strengthens reputation.
We work with Ireland’s leading festivals, attractions, destinations, hospitality brands, cultural organisations and public sector bodies.
Our Vision
To be Ireland’s most impactful agency for festivals, events, hospitality, tourism and culture, shaping experiences that connect people, celebrate places and leave a lasting impression.
Our Mission
To elevate partners through innovative communications and standout delivery, shaping stories that build enduring reputations, nurturing an inclusive workplace and giving back, locally.
Our Story
Ten years of shaping moments that move people
Celebrating 10 years, ETC was founded by Niamh Murphy, built from a deep passion for tourism, hospitality and events. She saw a clear opportunity to specialise in experience-led sectors, where storytelling and delivery matter equally.
Today, ETC is powered by a dynamic team of communications and events experts, chosen for strategic thinking, collaborative delivery and meticulous standards. We immerse ourselves in our clients’ world, anticipate what’s needed, and operate as a true extension of their team, turning ideas into experiences, and experiences into stories that resonate and get seen.
10+ Years
Specialist experience across tourism, hospitality, events and culture.
Award Winning
Recognised for campaigns and delivery that hold very high standards.
Sector Specialists
Trusted by festivals, venues, destinations and public sector bodies.
Hands-On Team
Strategic thinking and calm execution, from brief, process to delivery.
Our impact
Impact you can see, in audiences and reputation
We help partners build momentum through communications that cut through and experiences that people remember. Whether we are launching a programme, promoting a destination, or producing a live event, we focus on clarity, tone and outcomes, with a deep respect for the communities and stories behind the work.
Careers
Our visionary team
Our Values
Guiding principles in how we work
Collaboration
Working closely with clients and stakeholders for impact.
Inspiration
Fresh thinking that makes campaigns and events memorable.
Quality
High standards, sharp detail, and reliable delivery.
Inclusivity
Championing representation, respect, and access in our work.
Passion
Energy, care, and commitment in every project.
Honesty and transparency
Clear advice, open communication, and total integrity.
Sustainability
Responsible choices that reduce impact and waste.
Community
Supporting places we serve through work and volunteering.
Our Process
Crafting success for every problem
01
We start by understanding your goals, audiences, challenges and what success looks like, then agree the right scope and approach.
02
We shape the story, develop the plan, and build the campaign or event framework, with clear messaging and content that supports delivery.
03
We execute with care and precision, then review performance and learnings to strengthen the next phase of growth.